Target – Make Summer Funner

EXPERIENCE DESIGN

Bullseye Beach was concepted to bring Target’s summer campaign to life through an unexpected experience at an icon for the winter holidays: Rockefeller Center. Families will enjoy a pop-up beach complete with tons of sand, a wading pool, rejuvenating massages, giant props, including a 15’ tall sand sculpture of Bullseye, free treats, activities for kids and ideas for summer fun. Additional concepts created for this assignment include the human claw and ice cream machine.