Make Summer Funner

EXPERIENCE DESIGN  Bullseye Beach was designed to bring Target’s summer campaign to life with an unexpected experience at Rockefeller Center’s iconic winter venue, the skating rink. Families will enjoy a pop-up beach with tons of sand, a wading pool, rejuvenating massages, giant props, including a 15’ tall sand sculpture of Bullseye, free treats, activities for kids, and ideas for summer fun. Additional concepts created for this assignment include the human claw game and bicycle-powered ice cream maker.

Created as an Experiential Designer at Periscope