Hi! I’m Blair Dempster.

For twenty years, I’ve been building experiences for a living, the kind that make people feel something, remember something, and tell someone about it the next day.

I’m a Brooklyn-based Executive Creative Director and experiential leader with a career that’s taken me through some of the industry’s best agencies — 72andSunny in Los Angeles, Jack Morton Worldwide in New York, The XD Agency in Atlanta, Periscope in Minneapolis, and ADVOC8 in Washington, DC, and most recently as Senior Creative Director at The Apex Agency where I lead creative for high-end automotive and hospitality brands — collaborating with brands including Porsche, YouTube, Target, LEGO, Starbucks, Coca-Cola, Niantic, Red Bull, Activision, McDonald’s, Audible, and Under Armour across automotive, tech, retail, entertainment, and community. More recently, I’ve taken on select creative consulting work, including BravoCon and South Park Studios, because the right projects have a way of finding you.

That body of work has earned multiple wins at the Ex Awards, Clio Awards, One Show, and Effie Awards, recognition from CEMA and Communication Arts, and a place in the Cannes Lions Creative Academy. But the credential I’m most proud of doesn’t show up on an award shelf.

Ask me what I’m most proud of, and I’ll probably talk about a junior designer who found their voice, or a team that walked into a pitch they had no business winning and walked out with the account. A decade of teaching Experience Design at The Creative Circus and Miami Ad School sharpened an instinct I was born with; I get as energized by someone else’s breakthrough as my own. I develop talent intentionally, connect people to opportunities they didn’t know were possible, and build the kind of creative cultures where showing up actually means something. The teams I’ve led tend to outperform and overdeliver. The people who’ve worked with me tend to come back.

I operate at every altitude, from the conceptual spark to the organizational architecture, from an 11 pm deck to a 9 am pitch. I can rally a room, rethink a brief, and read the temperature of a client before they’ve said a word. Football and rugby taught me early that the best teams aren’t collections of talent; they’re collections of people who make each other better. That’s still how I think about building a creative department.

Every project is a new room, new people, new energy. You listen. You read the temperature. You push when it’s time to push. You make people laugh when they need it. And if you’re lucky, you leave everyone, yourself included, a little better than when you started.

I’m a Pittsburgh guy who studied advertising at Penn State and design at The Creative Circus, a school whose name made my parents incredibly nervous. I love 80s movies, documentaries about cults, the perfect hot dog, pickup sports, and the kind of trivia that no one asked for but everyone enjoys. I’m grounded, curious, strategic, and playful, with what I consider the correct amount of sarcasm. I live in Brooklyn with my Westie, Goose, and talking this much about myself still makes me feel like my last name should be Kardashian.