To celebrate the 20th anniversary of the Target Holidazzle parade and kick off the holiday shopping season, Target took over Peavey Plaza in downtown Minneapolis for a three-day opening weekend event. Attendees enjoyed free photos taken inside two life-size snow globes, a holiday button creation station, and complimentary Archer Farms’ gingerbread cookies and hot chocolate sampled from a life-size Gingerbread House.

ROLE
Experiential Designer
at Periscope

WORKSTREAMS

• content

• edutainment

• environmental

• experiential

• integrated marketing

• packaging

• sampling

• social