Target Back to College is an annual, exclusive after-hours shopping event for first-year college students at over 70 universities nationwide. During late-night hours, local Target stores are transformed into venues for games, giveaways, DJs, dancing, snacks, and thousands of their classmates. The experience drives brand preference and sales with the next generation of Target guests and positions Target as the retailer of choice for college students everywhere.

ROLE
Experiential Designer
at Periscope

WORKSTREAMS

• content

• digital edutainment

• emerging trends

• environmental

• experiential

• gifting

• integrated marketing

• sampling

• social