Target teamed up with David Stark to give fans the ultimate present: a hand-curated holiday party on Pinterest. VIP guests were invited to participate via email. The guest created a secret Pinterest board and invited Target to collaborate. Target pinned six visual survey questions to the guest's board. Once the guest answered the questions, Target posted a customized holiday "pinspiration" board based on one of four themes: elegant, winter wonderland, groovy, and rustic. Each theme featured creative tablescapes, DIYs, decor, drinks, and Spotify playlists to help guests design their perfect holiday.

ROLE
Experiential Designer
at 72andSunny

WORKSTREAMS

• content

• digital

• edutainment

• emerging trends

• experiential

• integrated marketing

• personalization

• product development

• social