Breakpoint

Breakpoint is the Solana Foundation’s annual global Web3/blockchain conference, with 3,000+ attendees and 140+ speakers throughout the five-day event. In 2023, Solana chose the Netherlands as Breakpoint’s home and wanted to make the conference stand out in a sea of parody branding.

Partnering with Solana as a Creative Consultant, we built Breakpoint’s brand look and feel, created all branding assets, and developed detailed brand standards to keep all conference design pieces consistent regardless of who created them.

After this initial phase, Solana liked working with us so much that they contracted us to manage content creation across three different stages at Breakpoint 2023. Critical stakeholders across multiple countries and time zones made an already arduous task even more complicated in the lead-up to the event. Speaker presentation files were gathered and carefully organized on-site to ensure they reached the production teams at all three stages without issues. Content at Breakpoint was executed flawlessly, resulting in an ongoing partnership with Solana.

ROLE
Managing Creative Director
at ADVOC8

Breakpoint Production by
Brownys Event Production

WORKSTREAMS