Telling college students to ignore their smartphones is like telling them not to breathe. Rather than fighting it, Target created value by adding a social and digital layer to enhance its Back to College Shopping Event experience.

Bullseye Badge is a mobile app that lets students use a single QR code throughout their shopping trip to access fun content and incentives. The content changes based on time, making their pre-, during, and post-event experiences unique.

ROLE
Experiential Designer
at Periscope

WORKSTREAMS

• content

• digital

• emerging trends

• experiential

• integrated marketing

• product development

• social