YouTube always one-ups itself with its end-of-year gifts — and this year is no exception. To reach this elite audience, you must pull out all the stops to wow them. Creators are known to have a deep appreciation for art and to love being among the first and only, especially when it comes to trendy cult products. With broad appeal across ages and interests and a perfectly timed arrival, YouTube has set a new bar for supporting creator communities.

Combining art and cutting-edge technology, YouTube dropped the ultimate collectible: customized BE@RBRICK Audios in a first-to-market collaboration.YouTube’s limited-edition creator versions came in multiple vibrant custom colorways and stood out from the three neutral hues available to the public. The transparent body showcases the technology and enables unique colorways that customize the BE@RBRICK Audio’s ear, head, leg weights, and silicone “eye” cap colors. The creator’s channel name and the year they joined YouTube were engraved into the BE@RBRICK’s leg. In addition to a streetwear-inspired unboxing experience, the BE@RBRICKs included a custom stand unique to each creator, featuring their channel name, stats, and a touch of fan love.

• 1,320 Packages Shipped

• 54 Countries

• 26 Languages

• 2,500 Social Media Mentions

• 4M+ Reach

ROLE
Managing Creative Director
at ADVOC8

Packaging Design
by SO DSGN

WORKSTREAMS

• content

• digital

• emerging trends

• experiential

• gifting

• integrated marketing

• packaging

• personalization

• product development

• social